Mobile Phone Program Tackles Counterfeit Drug Market In Africa

December 14, 2010 § Leave a comment

In Africa, counterfeit prescription drugs are a colossal problem that is growing. Not only are the consumers in need of malaria drugs being duped, but doctors and medical buyers are as well. Luckily mPedigree Network, a nonprofit based in Ghana who advocates for development strategies to fight counterfeiting, has teamed up with Hewlett Packard (HP) to bring a new anti-counterfeiting program to Ghana and Nigeria.

As seen in the image above, the HP and mPedigree Network program requires a consumer to scratch off a label on their prescription bottle to reveal a verification code. This code can then be texted to a designated phone number for verification. mPedigree Network works with the pharmaceutical companies to insure that each prescription has its own unique code. HP’s secure “cloud” verifies that the medication is authentic and a text message is sent back to the consumer stating whether or not the prescription is authentic.

According to the World Health Organization, 10% of drugs globally are counterfeit and in developing countries as much as 25% of the drug market is counterfeit. Eliminating counterfeit drugs could save over 700,000 lives a year. In a recent interview with mPedigree Network Founder, Bright Simmons, he states that he has seen estimates that up to 60% of the legitimate supply chain of medicine in West Africa has been compromised. Shocking statistics for countries that need such medications the most.

http://bitecomms.com/clients/hp/sms_alert_widget/application.swf

Since mobile phones are very common in Ghana and Nigeria, this program will hopefully put a huge damper in the counterfeit drug industry. Best of all, it’s free.

Kodak’s Traceless Technology Fights Counterfeiting

November 11, 2008 § Leave a comment

Kodak’s Traceless technology addresses a problem that globalization is only going to make worse.  Not only does counterfeiting cost global business approximately $700 billion annually, but there are also liability issues and the less-measurable costs of additional customer service and brand erosion.  In the world of fighting fakes, Kodak is an accidental innovator.  Originally, the company was trying to figure out how to secure documents such as passports and visas that use Kodak ink products.  Then they realized that the technique could be used on virtually any product in any industry because, “Everything has some printing on it,” says Steven J. Powell, GM and director of Kodak’s security solutions.  And Kodak itself has also fallen victim: its digital camera batteries have been knocked off.

Kodak’s willingness to talk openly about the larger issue and its solutions has also differentiated it from its competitors.  “Companies fear that if they talk about the problem, they’ll inadvertantly tip off counterfeiters,” says Mark Roberti, editor of RFID Journal, which covers the industry.  But Kodak believes that talk is exactly what’s needed. To read the full article, visit http://www.fastcompany.com/magazine/129/kodaks-magic-marker.html

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