The CFDA and eBay Agree, “You Can’t Fake Fashion”
July 13, 2011 § 4 Comments
On Monday the CFDA and eBay launched the anti-counterfeiting campaign, “You Can’t Fake Fashion.” The two are collaborating to raise awareness against counterfeit goods and celebrate original design within the fashion industry. eBay and the CFDA produced a collection of 50 exclusive totes customized directly by America’s foremost designers and sold exclusively on eBay. All proceeds benefited the CFDA Foundation.
The one of a kind bags sold for $150 and were sold out in a matter of hours. Designers included Phillip Lim, Anna Sui, Calvin Klein, Catherine Malandrino, Coach, Diane Von Furstenberg, Donna Karan, Judith Leiber, Narciso Rodriguez, Peter Som, Rachel Roy, Rodarte, Tory Burch and Vivienne Tam just to name a few. We know BryanBoy snagged the Peter Som original.
Here is a great video of all the participating designers talking about counterfeiting; how it impacts the economy as well as fashion:
This is a great awareness campaign for American designers. The CFDA has been making great strides against counterfeiting recently. We look forward to seeing what’s next!