Luxury Brands Take Action Against Local Businesses

March 30, 2011 § 1 Comment

Luxury brands, especially Louis Vuitton, have been taking action against counterfeits since the 1800s. In a recent lawsuit, Coach Inc. is taking action against two local businesses in North Carolina for selling counterfeit products. Local authorities received complaints about Hair Villa Salon in Fayetteville due to the fact that they were promoting the availability of counterfeit goods. Secondly, retail boutique Clothing and Such Warehouse was found to be in trademark violation as well, when visited by an undercover agent. According to a recent article, Coach is seeking up to $2 million in damages from the claims for breach to its trademark.

(Image taken from article)

Louis Vuitton and Burberry are also currently seeking damages for breach of trademark and copyright against a Canadian fashion company. The two luxury brands are seeking up to $3 million in damages. Lawyer Michael Manson told Canadian courts earlier this month that this ruling could be the largest anti-counterfeiting judgment in Canadian history.

As luxury brands continue to crackdown on businesses, locals are starting to speak up. Both businesses involved in the Coach Inc. case were brought to the authorities attention through filed complaints. They best thing you can do to help fight fakes is to say something. If you see a store or salon selling a fake, report it.

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