Google Responds To Counterfeit Ads

March 22, 2011 § Leave a comment

Last week, in response to the Google Ad controversy, Google addressed the issue of counterfeit paid search advertisements on their blog. As something we recently covered on our own blog and a topic many of you have approached us about, we wanted to share their information with you.


According to Google Public Policy blog, Google seems to have stepped up their game in taking down ads promoting counterfeits. Google calls tracking down these bad ads a “cat-and-mouse game” because there are over 190 million advertisers using Google AdWords in over 190 countries. Google recognizes that these types of ads are not only bad for brands, but bad for THEIR brand. One blogger commented to us that after noticing GoogleAds on their blog promoting counterfeits, they discontinued the service.

The blog outlines Google’s most recent efforts to combat counterfeits:

  • We’ll act on reliable AdWords counterfeit complaints within 24 hours. In 2009, we announced a new complaint form to make it fast and easy for brand owners to notify us of misuse. For brand owners who use this form responsibly, we’ll reduce our average response time to 24 hours or less.
  • We will improve our AdSense anti-counterfeit reviews. We have always prohibited our AdSense partners from placing Google ads on sites that include or link to sales of counterfeit goods. We will work more closely with brand owners to identify infringers and, when appropriate, expel them from the AdSense programme.
  • We’ve introduced a new help center page for reporting counterfeits. That way, we aim to make it easier for users and brand owners to find forms to report abuse.

We’re glad to see Google taking action and investing in stopping counterfeiters from placing ads on Google AdWords. As a consumer and an online shopper, the best way we can help Google and stop criminals is to report these types of advertisements to the Google team and hope they do their part.

What do you think? In reading their new approach, is Google is doing enough to tackle counterfeit ads?

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